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Great stuff eh? Posted in Uncategorized Post navigation I considered making this paragraph a rant about how they really couldn’t give a toss about Draught Bass and no doubt Beer Writer Pete Brown would have done just that, but I didn’t see the point because if you have ever wondered what AB-InBev really really think about Draught Bass, you have your answer silence. This was an ideal opportunity for them to speak directly to Bass drinkers but sorry, they couldn’t be bothered how bitterly disappointing and underwhelming! Is the Bass brand up for sale and, if so, what is the price?Īfter I’d heard nothing for a week or so, I emailed again only to be told that at the moment they are not able to take part in the interview, with a promise to get in touch before 2021’s National Bass Day.Are there any plans to increase the distribution of Draught Bass?.Has there been any consideration given to Draught Bass becoming either a profitable national brand or an even more revered niche product, with a marketing budget / policy to back this up?.Why are there no adverts for Bass? Do AB-InBev have any interest in promoting the brand?.What are the plans for the future of the brand?.Will Bass ever be available bottle conditioned?.What was the iconic Bass signature changed on the new labels?.
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Why does Draught Bass and bottle Bass taste different to each other?.Is Draught Bass available in Oak Casks?.In November 2018 AB-InBev announced that they were reintroducing Bass Pale Ale to the UK in 355ml bottles, did this actually happen?.Will the Bass brand be applied to contemporary craft products to create a range of Bass craft beers?.Would AB-InBev be prepared to support pubs who stock Bass with more Point Of Sale, for example half pint glasses, beer towels, drip towels etc.Has the Bass recipe changed since 1945 and when did they stop aging it in wood?.Are there any plans for a Bass website? redirects to and when you click on brands, there is no mention of Bass!.Is the recipe the same as when it was brewed by Bass?.Why is Bass sold in ten gallon firkins instead of the traditional nine?.When was the decision made to brew American Bass with syrups and how long has this been the practice?.Do AB-InBev have access to the recipe books held at the National Brewery Centre and are there any plans to make other beers from Bass’ history, for example Bass No.1?.Will Draught Bass be affected by the Marston’s / Carlsberg merger?.Those that drink Bass have a genuine love for the beer, myself included and like me many others are wondering what the hell AB-InBev are playing at? There is The Honourable Order of Bass Drinkers, an organisation that predates CAMRA, who still make their annual pilgrimage to Burton upon Trent and then there was an aborted attempt at an independently run National Bass Day earlier this year.
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The distribution and promotion of the Draught Bass brand is under the control of AB-InBev.īack when it was a National Brand in the 1980’s, Draught Bass was served in 9,000 pubs, nowadays it is a permanent fixture in just over 500 (see thewickingman’s comprehensive list at ) Do not assume that a lack of outlets equates to a drop in quality, Draught Bass is still held in the highest regard by aficionados. Since 2005, Draught Bass has been contract brewed in Burton upon Trent by Marston’s and what a bloody fine job they make of it too, but that it where Marston’s role ends.
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In 2000, Belgium’s Interbrew (now Anheuser-Busch InBev or AB-InBev) purchased the brewing side of Bass this was to be a short-lived acquisition as in 2002, following a ruling from the UK Government’s Competition Commission, they sold the brewery and the brands Carling and Worthington to Coors (now Molson Coors Brewing Company), however they were allowed to retain the rights to the Bass name.